Hi. I'm Fara.
*Using my empathy super powers for good, not evil. Instead of manipulating your audience, I'll help you create a connection.
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I add personality, pop, and poetry to the page while always staying true to your values, vision, voice, and vibe.
You want your business to thrive.
But the thought of pressuring people to purchase makes you break out in hives.
You want your website to welcome folks in, not treat them like "market segments" or "qualified leads" (ew).
Truthfully? You wish you could just avoid The Whole Marketing Thing altogether. But if nobody knows you exist, there won't BE any customers or clients to treat like VIPs.
You know how it feels to talk about something you LOVE? Energized and lit up from the inside? People leaning in because your passion is irresistible? That magical moment when someone just GETS IT and gets you?
That's what marketing can feel like. A conversation, not a sales pitch.
Just you speaking with passion so you and your people can find each other.
You know marketing is a must (sigh), but don't have the time, interest, or skills to make it happen.
That's where I come in.
But the thought of pressuring people to purchase makes you break out in hives.
You want your website to welcome folks in, not treat them like "market segments" or "qualified leads" (ew).
Truthfully? You wish you could just avoid The Whole Marketing Thing altogether. But if nobody knows you exist, there won't BE any customers or clients to treat like VIPs.
You know how it feels to talk about something you LOVE? Energized and lit up from the inside? People leaning in because your passion is irresistible? That magical moment when someone just GETS IT and gets you?
That's what marketing can feel like. A conversation, not a sales pitch.
Just you speaking with passion so you and your people can find each other.
You know marketing is a must (sigh), but don't have the time, interest, or skills to make it happen.
That's where I come in.
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"Fara was such a pleasure to work with on my website copy and design. She was attentive and thoughtful as we talked through my vision, and put my thoughts into words in a way I wouldn't have been able to do on my own. Fara is so easy to connect with. She's warm, engaged, and acutely attuned. I greatly appreciated her integrity, compassion, and follow through. She was thorough and checked in with me every step of the way. I believe the combination of her former experience as a therapist, talent in storytelling, and ability to transform a jumble of thoughts, feelings, and ideas into coherent, intentional prose and poetry make her an incredible copywriter. I couldn't recommend her enough!!" |
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Short on time or attention span? Here are a couple places you can skip to:
OR just keep reading to make sure you don't miss anything good :)
Why Hire a Copywriter?
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You HATE writing or aren't any good at it. Writing about yourself makes your heart race and your skin crawl. You can't convince anyone why they should hire or buy from you. You don't have enough room in your brain or your life to devote to your website. Your website gets such little traffic, you can almost hear the crickets. |
People who find you are often the wrong fit. Finishing (or starting!) your website has been on your to do list since you had a land line telephone. Your website is bland, boring, and basic. It sounds like everyone else, not like YOU. You're re-branding, pivoting, starting a new business, product, or service. |
Why Hire Me?
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just a few unique things I bring to the table:
former therapist
How this shows up in my work as a copywriter:
-I can read minds!! Ok, not really. But I do have a knack for quickly stepping inside your clients' or customers' shoes.
-I bring clarity to the fuzzy picture in your head through carefully-crafted questions and a keen ability to hear what you're saying and not saying (maybe I really am a mind reader!?)
-ethical, relational approach and genuine desire to help you meet your goals
-understanding of how things like perfectionism, anxiety, people pleasing, and impostor syndrome can be barriers to marketing
-I use trauma-informed principles in our relationship and in the way I treat your potential clients or customers
-bonus for therapist clients: I understand your field from the inside—as a client and provider
-I can read minds!! Ok, not really. But I do have a knack for quickly stepping inside your clients' or customers' shoes.
-I bring clarity to the fuzzy picture in your head through carefully-crafted questions and a keen ability to hear what you're saying and not saying (maybe I really am a mind reader!?)
-ethical, relational approach and genuine desire to help you meet your goals
-understanding of how things like perfectionism, anxiety, people pleasing, and impostor syndrome can be barriers to marketing
-I use trauma-informed principles in our relationship and in the way I treat your potential clients or customers
-bonus for therapist clients: I understand your field from the inside—as a client and provider
poet
Poets pack a punch with a few words.
We're wordsmiths well-versed (pun intended) in alliteration (see above!), metaphors, similes, and language that engages the senses and emotions.
These poetic devices make people feel something and keep reading. (Which is what you want!)
In poetry, every word matters. This translates well into copywriting where too many words = people scrolling away.
Which is why poets make great copywriters.
Except when they get carried away trying to be clever. But my eye is always on the prize. I'll never sacrifice clarity just to indulge my poetic urges.
I'm a lover of language. I delight in stringing words together in unique ways to sparkle, soothe, inspire...or anything else you want them to do!
We're wordsmiths well-versed (pun intended) in alliteration (see above!), metaphors, similes, and language that engages the senses and emotions.
These poetic devices make people feel something and keep reading. (Which is what you want!)
In poetry, every word matters. This translates well into copywriting where too many words = people scrolling away.
Which is why poets make great copywriters.
Except when they get carried away trying to be clever. But my eye is always on the prize. I'll never sacrifice clarity just to indulge my poetic urges.
I'm a lover of language. I delight in stringing words together in unique ways to sparkle, soothe, inspire...or anything else you want them to do!
professional over-communicator
I'm responsive and thorough. You will never wonder about the status of your project or worry I've ghosted you.
storyteller
A well-crafted story can transform your About Us page, blog post, welcome email, and more.
I draw from my experience in storytelling (writing, performing, and studying) to help you tell the story of your business, event, program, or product.
I draw from my experience in storytelling (writing, performing, and studying) to help you tell the story of your business, event, program, or product.
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"Fara came in at a time when I barely understood why I needed a copywriter and completely turned my thoughts, ideas, and passions into sense. For a neurodivergent, overthinking, creative, everything Fara asked me to chew on soon became a point of importance—not only on my website, but also in how I think and talk about my work! Fara's compassion, patience, thoughtfulness, laser-sharp mind, need to have things "feel good" to all parties involved, intuition, experience and prior career as a therapist ALONG WITH her deep talent as a wordsmith is genius. I not only respect her work—I respect and like Fara as a human being. Triple yes to working with her and yes for more people with humility, nobility and goodness like Fara Tucker." |
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Dr. Jennifer Mullan
Writer, Public Speaker, Scholar-Activist, Psychologist, The Rage Doctor, Founder of Decolonizing Therapy www.decolonizingtherapy.com |
Services
Blank Page Rescue
I'll whip up words for your website from scratch. You’ll give me a bit of guidance (so it sounds and feels just like you) but I’ll do all the heavy lifting.
From Meh to Masterpiece
I'll treat your website like a rough draft. Hand over your work in whatever shape it’s in (no judgment, I promise!!!) and I'll work my wordy magic until it sparkles.
I'll whip up words for your website from scratch. You’ll give me a bit of guidance (so it sounds and feels just like you) but I’ll do all the heavy lifting.
From Meh to Masterpiece
I'll treat your website like a rough draft. Hand over your work in whatever shape it’s in (no judgment, I promise!!!) and I'll work my wordy magic until it sparkles.
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Don't see what you're looking for above? Pitch your project anytime by filling out the form at the bottom of this page. |
Rates
My fees are project-based.
I gather details about your project on a free discovery call (learn more about this in the next section). This process allows me to estimate how much and what type of work will be involved. Then, I put together a quote for you to review. There is no obligation to hire me until after this is signed.
This is not meant to be sneaky or secretive. I believe in being direct and transparent about cost. However, copywriting projects vary widely depending on MANY factors. I need to know at least a little bit about your project goals and scope before I can even give you a ballpark figure.
You're welcome to talk to me about your budget up front.
I gather details about your project on a free discovery call (learn more about this in the next section). This process allows me to estimate how much and what type of work will be involved. Then, I put together a quote for you to review. There is no obligation to hire me until after this is signed.
This is not meant to be sneaky or secretive. I believe in being direct and transparent about cost. However, copywriting projects vary widely depending on MANY factors. I need to know at least a little bit about your project goals and scope before I can even give you a ballpark figure.
You're welcome to talk to me about your budget up front.
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"The questions Fara proposed helped me to distill my mission and the essence of my practice in a way I didn’t think was possible. She also helped me clarify policies through reflective commentary, and gave me a place to safely practice wording ideas and intentions. Even when some of my original copy was free-flow out of my brain, she was able to add a finesse and direction that I struggled to find. My website is everything I hoped for and more, and Fara’s copywriting and copy editing skills are a big part of that." |
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Ok, I'm interested. Now what??
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We'll start with a free discovery call. |