You want your business to thrive.
But the high-pressure pitch isn't your style. You want to treat people like human beings, not qualified leads.
You wish you could avoid The Whole Marketing Thing altogether. But if nobody knows you exist, there won't BE any customers or clients to treat like VIPs.
It might be tempting to quickly throw something together just to be done with it. But consider this:
You wish you could avoid The Whole Marketing Thing altogether. But if nobody knows you exist, there won't BE any customers or clients to treat like VIPs.
It might be tempting to quickly throw something together just to be done with it. But consider this:
Unclear marketing can be worse than no marketing.
Lack of clarity can be mistaken for a lack of confidence or competence. A vague or confusing message can scare off your ideal clients. And a generic website can attract folks who are a terrible fit. This can be draining for you, disappointing for them, and even lead to bad word of mouth.
If you get that a good website is a must, but don't have the time, energy, or skill to make it happen, I'd love to help.
Hi. I'm Fara. Copywriter | Poet | Former therapist.*
*Using my empathy super powers for good, not evil. Instead of manipulating your audience, I'll help you create a connection.
I add personality, pop, and poetry to the page while staying true to your values, vision, voice, and vibe.
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“Working with Fara made what would have been a completely daunting task on my own feel simply like an ongoing conversation. She led the process but was utterly collaborative, from seeking feedback to coordinating with the web designer to problem-solving the easiest way to share drafts with tech-challenged me. Fara was a partner who took the hardest part off my plate, and I wound up with a product that is my own, but way better.” |
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a few unique things I bring to the table
former therapist
How this shows up in my work as a copywriter:
-I can read minds!! Ok, not really. But I do have a knack for quickly stepping inside your clients' or customers' shoes.
-I bring clarity to the fuzzy picture in your head through carefully-crafted questions and a keen ability to hear what you're saying and not saying (maybe I really am a mind reader!?)
-ethical, relational approach and genuine desire to help you meet your goals
-understanding of how things like perfectionism, anxiety, people pleasing, and impostor syndrome can be barriers to marketing
-I use trauma-informed principles in our relationship and in the way I treat your potential clients or customers
-bonus for therapist clients: I understand your field from the inside—as a client and provider
-I can read minds!! Ok, not really. But I do have a knack for quickly stepping inside your clients' or customers' shoes.
-I bring clarity to the fuzzy picture in your head through carefully-crafted questions and a keen ability to hear what you're saying and not saying (maybe I really am a mind reader!?)
-ethical, relational approach and genuine desire to help you meet your goals
-understanding of how things like perfectionism, anxiety, people pleasing, and impostor syndrome can be barriers to marketing
-I use trauma-informed principles in our relationship and in the way I treat your potential clients or customers
-bonus for therapist clients: I understand your field from the inside—as a client and provider
poet
Poets pack a punch with a few words.
We're wordsmiths who are well-versed in alliteration, metaphors, similes, and language that engages senses and emotions. These poetic devices make people feel something and keep reading. (Which is what you want!)
In poetry, every word matters. This translates well into copywriting where too many words = people scrolling away. (Except when they get carried away trying to be clever. But my eye is always on the prize. I'll never sacrifice clarity just to indulge my poetic urges).
I'm a lover of language. I delight in stringing words together in unique ways to sparkle, soothe, inspire...or anything else you want them to do!
We're wordsmiths who are well-versed in alliteration, metaphors, similes, and language that engages senses and emotions. These poetic devices make people feel something and keep reading. (Which is what you want!)
In poetry, every word matters. This translates well into copywriting where too many words = people scrolling away. (Except when they get carried away trying to be clever. But my eye is always on the prize. I'll never sacrifice clarity just to indulge my poetic urges).
I'm a lover of language. I delight in stringing words together in unique ways to sparkle, soothe, inspire...or anything else you want them to do!
professional over-communicator
I'm responsive and thorough. You will never wonder about the status of your project or worry I've ghosted you.
storyteller
A well-crafted story can transform your About Us page, blog post, welcome email, and more. I draw from my experience in storytelling to help you tell the story of your business, event, program, or product.
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"Fara came in at a time when I barely understood why I needed a copywriter and completely turned my thoughts, ideas, and passions into sense. For a neurodivergent, overthinking, creative, everything Fara asked me to chew on soon became a point of importance—not only on my website, but also in how I think and talk about my work! Fara's compassion, patience, thoughtfulness, laser-sharp mind, need to have things "feel good" to all parties involved, intuition, experience and prior career as a therapist ALONG WITH her deep talent as a wordsmith is genius. I not only respect her work—I respect and like Fara as a human being. Triple yes to working with her and yes for more people with humility, nobility and goodness like Fara Tucker." |
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Dr. Jennifer Mullan
Writer, Public Speaker, Scholar-Activist, Psychologist, The Rage Doctor, Founder of Decolonizing Therapy www.decolonizingtherapy.com |
Copywriting Services
My speciality is website copy (home, about, sales pages, etc.).
But variety is the spice of life! Let me know if there are other Business-y Things™ I can help with. Pitch your project and I'll let you know if it's in my wheelhouse.
But variety is the spice of life! Let me know if there are other Business-y Things™ I can help with. Pitch your project and I'll let you know if it's in my wheelhouse.
I can jump in at either of these stages of your process:
Stage #1: I got nothing.
Blank Page Blues got you down? Have no fear. I'll write the damn thing from scratch.
You’ll give some guidance (so it sounds and feels just like you) but I’ll do all the heavy lifting.
You’ll give some guidance (so it sounds and feels just like you) but I’ll do all the heavy lifting.
Stage #2: Started, but stalled out.
If you've been working on your draft so long you cannot stand to look at it for another second...
If it's blah, bland, or boring or just not quite right...
Hand me your rough draft, partial outline, or pile of post-it notes in whatever shape they’re in (no judgment, I promise!!!) and I'll work my wordy magic until it sparkles.
If it's blah, bland, or boring or just not quite right...
Hand me your rough draft, partial outline, or pile of post-it notes in whatever shape they’re in (no judgment, I promise!!!) and I'll work my wordy magic until it sparkles.
Want to do your own writing (maybe), but feel stuck?
Book a Clarity Call instead for help clarifying and articulating what you do, how you do it, who you serve, or what makes you unique. Learn more.
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"Fara was such a pleasure to work with on my website copy and design. She was attentive and thoughtful as we talked through my vision, and put my thoughts into words in a way I wouldn't have been able to do on my own. Fara is so easy to connect with. She's warm, engaged, and acutely attuned. I greatly appreciated her integrity, compassion, and follow through. She was thorough and checked in with me every step of the way. I believe the combination of her former experience as a therapist, talent in storytelling, and ability to transform a jumble of thoughts, feelings, and ideas into coherent, intentional prose and poetry make her an incredible copywriter. I couldn't recommend her enough!!" |
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Rates
Fees are project-based.
I gather details about your project on a free discovery call. This allows me to estimate how much and what type of work will be involved. Then, I put together a quote for you to review. There is no obligation to hire me.
This is not meant to be sneaky or secretive. I believe in being direct and transparent about cost. However, copywriting projects vary widely depending on MANY factors. I need to know more about your project goals and scope before I can even give you a ballpark figure.
You're welcome to talk to me about your budget up front.
I gather details about your project on a free discovery call. This allows me to estimate how much and what type of work will be involved. Then, I put together a quote for you to review. There is no obligation to hire me.
This is not meant to be sneaky or secretive. I believe in being direct and transparent about cost. However, copywriting projects vary widely depending on MANY factors. I need to know more about your project goals and scope before I can even give you a ballpark figure.
You're welcome to talk to me about your budget up front.
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"The questions Fara proposed helped me to distill my mission and the essence of my practice in a way I didn’t think was possible. She also helped me clarify policies through reflective commentary, and gave me a place to safely practice wording ideas and intentions. Even when some of my original copy was free-flow out of my brain, she was able to add a finesse and direction that I struggled to find. My website is everything I hoped for and more, and Fara’s copywriting and copy editing skills are a big part of that." |
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Ok, I'm interested. Now what??
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We'll start with a free discovery call. |
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"When I decided to open my private practice, I had more questions than answers and more ideas than time to make them come alive. I'm grateful I connected with Fara at just the right moment to relieve some of my worries as a new business owner! Fara is incredibly thoughtful and intentional in her process, ensuring that your voice and passion will shine and reach your audience. Fara was transparent and creative in her approach throughout the project--she fostered a collaborative environment that left me confident the right folks will understand what they see on my website. If you resonate with what she offers, that's not by chance. I can't recommend her enough!" |
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